Fine Print

Fine Print Knowledge Center

The online guide to print and design.

Introduction
A Brief History of Printing
PrePress
Planning and Strategy
Design Tips
Color Management
File Submission
Proofing
Materials and Stocks
Inks
Platemaking
Types of Printing
Offset Lithography
Digital Printing
Screen Printing
Gravure
Thermography
Flexography
Letterpress
Large Format
Specialty Printing
3D Printing
Promotional
Security Printing
Green Printing
Types of Finishes
Coatings
Binding
Folding
Scoring
Die Cutting
Embossing
Foil Stamping
Perforations

A mailer is a product that is used to send transactional, informational or promotional data through the mail without the use of a traditional envelope. Mailers are generally produced as either self-mailers or continuous mailers. The self-mailer consists of a sheet of heavier weight stock that is folded to create a document suitable for mailing purposes. A continuous mailer is manufactured as a multiple part continuous form, collated together to create an outside envelope with internal inserts. The inserts may serve as order forms, statements, invoices, and return envelopes.